The primary aim of this project was to encourage regular breast self examination and incite curiosity in people who would not otherwise know what to look for or how to self examine themselves. The idea was to break the normal conventions of self examination by bringing it into any clothing store which has a changing room. Through incorporating informative and tactile objects into existing items within the store, i.e. hangers, price tags/labels etc. whilst giving the user the freedom, information and privacy to examine themselves, people become educated, informed and aware about breast cancer.



Shopping experiences seem to be relatively one-dimensional; you go into a store that attracts your attention, you browse and then you buy. Additionally, breast cancer rates are still growing and the best way to decrease your chances of developing breast cancer is through early detection. The best and easiest way to detect breast cancer is through regular self-examination. 

Changing rooms offer shoppers the chance to examine themselves in a temporary private space in a public environment. Essentially this tackles the idea that one can and should self examine themselves should there be the opportunity to do so. 



the reality


The proposal

IDEA 1: fitting room Item tag

Item number tags are often given to shoppers when they go into changing rooms. They are usually a plastic tag that indicates how many items the shopper is taking in to the changing room. It is brought into the changing room by the user and returned after they leave. I saw it as an opportunity to put information onto them.



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Most clothing tags hold the primary purpose of indicating the pricing and size of the item. What if the tags contained useful information that served shoppers with reminders to self-examine themselves?




IDEA 3: Tactile hanger

Another item that is often overlooked in retail stores are the hangers, they serve no secondary purpose. Primary research indicated that most people don't know what exactly to be looking out for, or how the lumps should feel. By incorporating a tactile object on to hangers (which could also be taken into the changing rooms) that replicates the feeling of a lump that is concern, people have the chance and the information to feel it out for themselves. 


making process

By using and experimenting a special type of silicone, I was able to replicate the texture and feeling of human flesh. It is said that people should be wary of lumps that resemble the size and feeling of a lemon seed. I created lumps of the same size using plaster of paris and placed them in the silicone mixture whilst it was being poured into the mould.